Caspr
Mintel
Custom analysis
Any sector, any brief, custom output
Pre-packaged category reports
Sector focus
Any sector and geography
Consumer goods and FMCG focus
Output type
Boardroom-ready analytical report
Fixed syndicated category reports
Data freshness
Live feeds, real-time
Scheduled report releases
Format
PDF or editable PPTX
Fixed format
Cost model
Pay per analysis ($80)
$25,000+/year
Why Caspr
Cross-category synthesis
Mintel tracks categories as Mintel defines them. Caspr synthesises across categories for your decision — combining consumer trends, competitive dynamics, and strategic context in a single boardroom-ready report.
On demand, not subscription
Mintel requires a significant annual commitment for pre-written category reports. Caspr charges $80 per custom analysis — run it when you need it, for the category you need it on.
Strategic, not just consumer
Mintel specialises in consumer insight. Caspr delivers the strategic analysis your category team needs to present to leadership — market sizing, competitive landscape, and growth vectors, not just consumer attitude data.
Caspr
$80 per Study
Mintel
$25,000+/year
Caspr means Business.
Start for Free
Your category analysis. On demand.
No credit card required. No subscription. No commitment.
Start Free — first $100 on Caspr