Run an analysis

Use cases · Business Case

Proposals and RFP responses.
The evidence, where the argument needs it.

The research a bid stands on: the client’s category, its size and recent history, the benchmarks behind your approach, and the terms to use correctly, delivered as proof points placed where your draft will use them.

  • CategoryDoes it show we know this category?
  • ApproachWhat backs our approach?
  • The bidIs the bid worth the research?
Run the analysis

Runs: “Build the market evidence for our proposal to a UK pet food brand: the category’s size and growth with the estimate to use, recent shifts, the main competitors, and benchmarks for our approach.” · No account needed.

The short answer

What is a proposal or RFP response?

A proposal or RFP response wins on evidence: that the firm knows the client’s category, and that its approach works. Caspr researches the category, its size, growth and recent history, and the benchmarks behind your approach, and places each proof point where your draft will use it. Your past performance and qualifications stay yours to write.

Last updated Edited and approved by Joy, Founder & CEO

The anatomy

What goes into a proposal or RFP response?

A proposal wins on evidence placed where the argument uses it: proof the firm knows the client’s category, and proof its approach works. It does not need a stand-alone industry chapter.

Category snapshot
The client’s category, its size, growth and the trend that matters, each with its source.
Proof points for the approach
Benchmarks that back how the work will be done, placed inside the approach section.
Proof points for qualifications
Comparative evidence for the firm’s case, placed second.
The competitive set and the audience
Named peers and how the client differs, with what the client’s audience believes.
The client’s vocabulary
The category’s terms, used correctly, so the bid reads as an insider’s.
Past performance
A compact table of client, scope, dates and value, drawn only from the firm’s own record.
For the issuing side
The evaluation criteria and their weights, and what the market can deliver at the stated budget.

Every version

Which proposals can Caspr write?

Most asked

Consulting bid teams

A firm’s capture lead or partner assembles the response; a named evaluation panel scores it.

A proposal evidence set gives a bid team the benchmarks and comparative evidence for its RFP response, each proof point written for the place in the argument it supports.

What it answers

  • Which benchmarks back the way we propose to do the work?
  • What comparative evidence supports our qualifications?
  • Where in our draft does each proof point belong?
  • Which claims can only our own firm make and evidence?

What it covers

  • Benchmarks from comparable engagements
  • Cost and time figures the firm can cite
  • A short comparator table, where the solicitation invites one

Business Case · Proposal · $80

Arrives as Word · PDF

It may ask for: for example, the RFP’s scoring criteria (Sections L and M), so each proof point is tagged to what will be scored.

Run this Run this

Procurement teams

Procurement and contracting officers and program managers decide what to buy, and how to defend the award.

An RFP and scope of work states what a buyer is purchasing, the evaluation criteria and their weights, and a basis for an award that survives a protest.

What it answers

  • What exactly are we buying, in our own operational terms?
  • Which evaluation criteria apply, and how are they weighted?
  • How do we make the award decision defensible?
  • Can the market deliver this scope at our budget?

What it covers

  • Prior spend on the same service category
  • Comparable agencies’ prices and vendor benchmarks
  • The evaluation-criteria and weighting table, with the weights left to you as a policy call

Business Case · Proposal · $80

Arrives as Word · PDF

It may ask for: for example, the weighting you want between technical approach and cost.

Run this Run this

Government contractors

A contracting officer, often in under a minute, or a case team deciding whether to invite the firm to bid.

A capability statement is the one-page summary a contracting officer scans to judge vendor fit: core competencies, relevant past performance, registrations, certifications and a named contact.

What it answers

  • What are our core competencies, in the buyer’s procurement vocabulary?
  • Which past contracts are most relevant to this work?
  • Which registrations and certifications do we hold (NAICS, CAGE, UEI)?

What it covers

  • No ratios: a compact past-performance table (client, scope, dates, value)
  • Registrations and certifications
  • A named contact, all from your own facts

Business Case · $15

Arrives as Word · PDF (searchable, not scanned)

It may ask for: for example, your two or three most relevant past contracts, with client, scope, dates and value.

Run this Run this

Research agencies

A research agency’s proposal lead writes the response; the prospective client’s commissioning staff evaluate it.

A proposal category pack gives a research agency the category knowledge its RFP response must show: recent history and regulation, size and growth, and the terms to use correctly.

What it answers

  • Does our proposal show we know this category, not just research in general?
  • What in its recent history or regulation proves we understand it?
  • Which terms should we use, and use correctly?

What it covers

  • Category size and growth, as the credibility anchor, with the trend that matters
  • Nothing more: win rates, hours and pricing stay yours

Market Research · Brief · $15

Arrives as Word · PDF

Run this Run this

Agency strategists

An agency’s head of strategy writes it; the client’s marketing director or a selection committee judges the pitch.

A pitch insight section shows a prospective client an agency knows its category: what the audience believes, how the client differs from peers, and the facts behind the recommendation.

What it answers

  • What does the client’s audience believe, or not know?
  • Who is in the competitive set, and how does the client differ?
  • Which demographic, local or behavioral facts ground our recommendation?

What it covers

  • A named peer and competitor comparison
  • Evidence of what the audience believes
  • A dated snapshot of recent activity
  • Agency pitch research for the insight half, not the creative idea

Business Case · Proposal · $80

Arrives as PowerPoint · PDF

Run this Run this

Not listed?

Describe your own version, and Caspr shows you the report it would build before anything runs.

No account needed.

Where the analysis earns its keep

Where do proposals and RFP responses go wrong?

The subcategory in the brief
Syndicated data rarely covers the client’s exact subcategory. The figure is built for the one in the brief, with its definition stated.
A benchmark read the way you mean it
Each comparison is stated as a percentile against the mean, with the method behind it, not as a bare ratio.
The limit, stated
Caspr does not originate your past performance or vouch for your own outcome claims. Those stay yours.

The question this runs

“Build the market evidence for our proposal to a UK pet food brand: the category’s size and growth with the estimate to use, recent shifts, the main competitors, and benchmarks for our approach.”

Run the analysis

Before anything runs, Caspr shows you the report it would build and asks what it needs.

Questions

Questions about proposals and RFP responses

What it is

What is an RFP response?

An RFP response is the proposal a firm submits to a request for proposals, scored by a named panel against published criteria. It wins on two things: evidence that the firm understands the client’s situation, and evidence that its approach works. Caspr supplies that evidence; the firm’s past performance and qualifications stay its own.

What research should a proposal include?

Evidence placed where the argument needs it, not a generic industry chapter. Benchmarks go inside the approach section and comparative evidence inside qualifications, and the client’s category is described in its own terms, with its size, growth and recent history. Winning proposals carry this evidence as proof points inside the firm’s own framework.

How to do it

How do I write the context section of a research proposal?

Make it specific to the brief: the client’s subcategory, its recent history, and the terms it uses. Caspr researches each and places the evidence where the argument needs it, not in a generic overview.

How do I prepare a research proposal outside our core sectors?

Name the sector and the brief. Caspr returns the category’s size, structure, recent history and vocabulary, so the proposal reads as an insider’s.

Where do I find secondary data for a B2B research proposal?

In the report: published figures set against each other, with the one that fits the brief chosen and its definition stated.

How do I produce an industry deep dive for a proposal?

Start with an industry primer, then place its findings where the proposal argues. → Industry primer

How do I make the market claims in a pitch credible to a client?

Put a defensible figure behind each claim, built for the client’s exact subcategory, with its definition stated. Read every benchmark the way your argument means it: as a percentile against the mean, with its method. Where published figures disagree, the evidence states which one to use, and why.

Using AI for it

Can Caspr help with an RFP response?

Yes, with the evidence the response stands on: the client’s market, the benchmarks behind your approach, and what the market can deliver at the stated budget. It does not write your past performance, which only your firm can evidence.

Can agencies use AI research in client pitches?

Yes, for the insight half of the pitch: the audience, the competitive set and the facts behind the recommendation. The report is marked as generated by Caspr. The creative idea and the strategy you present stay the agency’s own, and Caspr does not supply them.

Can AI help with a proposal my firm submits under its own name?

Yes, as the evidence and draft language your team builds on. Caspr cannot originate your past performance, vouch for your outcome claims or choose your win themes; those stay with the firm. Each proof point arrives with its source attached, ready to paste into your draft.

Cost

What does commissioned research for a pitch or proposal cost?

It is quoted per project, and there is no published price to cite. For most agencies and bid teams it is also unrecoverable if the bid is lost. Caspr’s price for each version on this page is on its card. Before anything runs, Caspr shows you the report it would build and asks what it needs.

Caspr means Business.

GET STARTED

Walk into the pitch knowing the client’s category.
Your first $100. On us.

No account needed.

Run the analysis
Run an analysis